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Tuesday, July 2, 2013

Big Data and Big Government: The Big Difference (#3)

I’d like to talk about a common argument of those who play down the recent developments involving government surveillance.
                
[In case you lost track: here and here is a good start]

I want to be a researcher and analyst in the world of big data, who collects information from consumers to better predict what they like, buy, click on, etc.  I am also outraged that the federal government has been collecting digital information on a massive scale.  The retort among some is, “if you like Facebook collecting my data, why can’t the government?”
               
My first reaction is that this seems like a reasonable “gotcha”.  I must hate government and forgive the evils of big business, right?  Well, neither is true.  I don’t hate many of government’s services, but I do honestly fear its potential to abuse its unique power over American people and institutions.  I’ll resist (with great effort) making this post a rant about political ideology or philosophy, and instead just explain the big differences between a company collecting user data and a government collecting company data.
          
Let’s talk about two scenarios: worst-case and likely-case.  With a corporation, the likely-case is that companies give you ads, recommendations, and new products so well targeted it borders on creepy.  Hardware and software makers will collect data on everything you do on their device or app or site, from to location patterns to app usage to web browsing and search history. 

But what about the worst-case scenario?  Well, it’s pretty similar to what I just described. Big data firms in 2013 are doing basically everything they can, within the confines of the law, to quantify your behavior for analysis.  In the worst-case, companies try to sell your data among themselves, even to foreign governments or criminals, or try to defraud you themselves, in which case you sue or tell a police officer or get the government involved in some way.  Data privacy laws are new and evolving (and the topic of a future note!), but I fully expect an equilibrium to be reached within the decade where companies cannot sell or use your data forever without continued and clear permission.  The point is, businesses are rightly constrained by laws, competition (if you’re being too shady with your snooping I’ll use the other service) and their need to work under agreed contracts.

What of the state?  I hardly need to share every totalitarian state, from the U.S.S.R to North Korea to those in the middle east, is built on propaganda and suppression of dissent.  The worst-case scenario with government is a gradual transition towards silencing or otherwise harassing anyone who voices their disagreement.  Say you’re an activist for the minority party, a businessman in an unpopular industry, or a journalist merely reporting all sides.  The government might pore through its treasure trove of information, which can "collected inadvertently" and "stored indefinitely", to find something to either imprison you, or bury you under a stream of lawsuits.  It could bankrupt you or your business with harsher regulations for having the "wrong" religious views or political views, and even blackmail you (a fascinating example of this is told by user “161719” here, highlighted). 

The state has no competition, and you have no ability to opt out apart from leaving the country.  Its oversight is itself, and answers to no one except frankly weak supranational organizations like the UNSC and ICC.  We are not doomed to lose our freedom under the big data state, and the government is full of generally sensible, sane and well-intentioned people.  But in the likely-case, the data from Facebook and Apple and Google, combined with census data and tax records and traffic light cameras and more, will be subject to mild but continuous misuse, whether through malevolence or mere foolishness.   And we’ll never know to object, as the entire apparatus is secret.  We’re in an age where both congressional approval (14%) and the share of Americans who trust government to “do the right thing” most of the time (24%) are at record lows, and we just received an example of the IRS using data analysis to harass conservative organizations.  Have government officials earned the right to yottabytes of personal data to mine as they see fit, a billion of times more data than Facebook? 
To conclude, big data collection without laws or other restraints is bad, whether it’s in industry or by the state.  But government collection has far surpassed the level of potential danger presented by big data companies which I want to work for, and I don’t believe we should allow pundits to discuss them on the same plane. 

-Jordan


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